[Download] "Guide to Chat Apps" by Trushar Barot " eBook PDF Kindle ePub Free
eBook details
- Title: Guide to Chat Apps
- Author : Trushar Barot
- Release Date : January 09, 2015
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 2809 KB
Description
Messaging apps now have more global users than traditional social networks—which means they will play an increasingly important role in the distribution of digital journalism in the future. Drawing upon our interviews and case studies, we identify a number of opportunities and challenges for organizations using—or hoping to use—messaging apps for news. We argue that to devise a successful messaging app strategy, publishers must understand regional strongholds, user demographics, and popular features of each app. In developing editorial strategies for some of these wide-ranging messaging platforms, news organizations are not just helping to future-proof themselves, they are also venturing into online spaces that could enable them to reach hundreds of millions of (often young) people with whom they have never engaged before.
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